Everything about makeup and skincare trends, brought together in one place

Our team is dedicated to bringing you reliable, independent reporting on beauty and makeup. We buy the products we test in ordinary shops, just as any reader would, and we report what we find without payment or favour.

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Independent verdicts on beauty

We believe that good information should help you decide for yourself, not steer you towards one particular look. Rather than personalised treatments, American Consumer Tests offers honest guidance and real product tests, so you can judge for yourself what a lipstick, a mascara or a hair dryer actually does.

American Consumer Tests

Below, you will find our current coverage. We add new tests as products change and as readers ask us to look at something new.